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How Creativity Happens in the Brain, by Arne Dietrich
Download How Creativity Happens in the Brain, by Arne Dietrich
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How Creativity Happens In The Brain is about the brain mechanisms of creativity, how a grapefruit-sized heap of meat crackling with electricity manages to be so outrageously creative. It has a sharp focus: to stick exclusively to sound, mechanistic explanations and convey what we can, and cannot, say about how brains give rise to creative ideas.
- Sales Rank: #2162303 in Books
- Brand: Arne Dietrich
- Published on: 2015-08-12
- Released on: 2015-08-12
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .56" w x 5.50" l, 1.00 pounds
- Binding: Hardcover
- 230 pages
- How Creativity Happens in the Brain
Review
"Once again, Arne Dietrich proves that he is one of the brightest thinkers on the planet. With great insight, clarity and humor, How Creativity Happens In The Brain gives us a much needed breakdown of the neuroscientific hows and whys of creativity. This book is fantastic-a must read!" - Steven Kotler, a New York Times bestselling author, award-winning journalist, and cofounder and director of research for the Flow Genome Project
"In this brilliantly original book, Arne Dietrich ruthlessly demolishes all the nonsense about "left brains" and "divergent thinking," and sets out a bold new theory of creativity. Written with verve and panache, this is a must read for anyone interested in how brains generate new ideas." - Dylan Evans, author of Risk Intelligence and Placebo: Mind over Matter in Modern Medicine
"For those of us getting claustrophobic in the super-heated sauna of pop-culture pontifications on creativity and how to maximize it in our lives, Arne Dietrich's new, groundbreaking book is a welcome, bracing plunge into the icy waters of clear thinking. Dietrich begins with a passionate, neurolingo free de-construction of the multiple theories of creativity prevailing today, including those held in the mostly lofty academic circles. This would be reason enough to make this an important book. But the author goes on to offer a new approach, one that takes seriously the thorough distribution of creativity in the brain and its multifaceted processes. His is an evolutionary paradigm, long familiar from other scholarly domains, with a variation-selection process at its core. Most simply stated: the brain produces (creative) mental models based on predictive processing, tests them, and selects. Dietrich's writing style is both accessible and leavened by a wonderfully wicked sense of humor. All in all, this makes for a great - and transformative - read." Gary Vikan, former Director of the Walters Art Museum, Baltimore, USA
'This is a remarkable book, coming from the guy doing the best work on the brain and creativity. Dietrich describes the role of the brain in creativity and clearly identifies what can and cannot be said about the neural basis of creative thinking. He is so right in saying that hundreds of books offer methods and even "results" about creativity, but most of what is available is bunk. It is easy to be misled because many books are written by "brain experts," but most do not know the creativity research. Others are written by creativity experts, but they are not knowledgeable about the brain. This is the first book that draws from both fields, accurately separating the trustworthy from the unreliable. Dietrich identifies what appears to be the central process occurring in the brain that leads to creative behavior ("ideational combination"). He accomplishes a great deal, and yet does it while minimizing impenetrable neurolingo and cumbersome academese. If you are interested in reliable information about the brain and creativity, this book is for you.' - Mark Runco, Editor, Creativity Research Journal
About the Author
Arne Dietrich is Professor of Psychology at the American University of Beirut, Lebanon.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Brilliant, insightful and logical explanation of the mind.
By James Leyden
Exceptionally well written and clear description of the neuroscience of creativity. It is hard to imagine another field of science with so much persistent mythology that must be cleared before sensible thought can begin. Arne Dietrich does this concisely in a human, funny and easy to follow manner that few scientists can master. If you are interested in the science of creativity, reading this book will save months of sorting through complete rubbish and get you up to speed.
1 of 3 people found the following review helpful.
Left behind
By Often Very Happy Customer
This professor has clearly spent too much time in the classroom with young, pliable, minds. He believes that the use of shop-worn clichés such as "separating the Shaden from the Freud" (bang!), trying to "nail jelly to the wall" (oof!), and "you're gonna need a bigger boat" (kapow!) play as well outside of his cloistered classroom (or the 1970's). The writing doesn't get any better in the details: puffed up certainty mixed with the faint whiff of one who feels left behind. One example - he uses the catchall "Prozac" as his raison d'être to tackle the mind-brain issue in neuroscience, to wit "that a chemical can change our belief system is sufficient grounds for outright refutation of Cartesian dualism." If only it were that simple - Prozac has (problematically) been shown to be (quite a bit) more placebo than promised (sorry about all the alliteration - it seemed fitting given the hackneyed prose). And the correct spelling of Homer Simpson's most famous utterance is D'oh!. Ay caramba! In his own words: "over a hectic period of a few years, learned the nuts and bolts of neuroscience, including the ‘how to’ of publishing entirely useless stuff about the brain." Too precious for the "nuts and bolts" it takes for the work of a scientist, he tries his hand at gadfly. Two stars for sheer gumption.
3 of 5 people found the following review helpful.
This is what you get for $82?
By Amazon Customer
Dietrich is more interested in slamming his colleagues for not realizing how brilliant Dietrich assumes he is. His ideas are interesting and theoretical, but sadly the book is repetitive, seemingly stitched together from previous writings. For $82 it's not worth the price. Be creative, buy three other books and you'll come out ahead.
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