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Google AdWords processes nearly 6 billion searches every day--making it a powerful Pay Per Click advertising medium your business can't afford to ignore.

Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn't.

This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.

You'll discover how to:

• Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
• Implement online advertising bid strategies that keep you on budget
• Triple your traffic with Google AdWords Display Network
• Profit using local PPC advertising
• Corner the second largest search engine with YouTube ads
• Avoid costly mistakes made by most people in Pay Per Click advertising
• Chisel your way into tough markets
• Write killer internet advertising - and website copy that gets clicks
• Determine what is and isn't working with Google's AdWords
• Get Online Lead Generation that runs 24/7365
• Know the principles that are essential to get Google AdWords Certification

• Sales Rank: #21726 in Books
• Published on: 2014-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.92" h x .83" w x 7.80" l, 1.72 pounds
• Binding: Paperback
• 314 pages

Review
Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc.

Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords – optimizing response for his clients, and teaching others how to do it for themselves.
-Dan S. Kennedy, Author, No B.S. Direct Marketing

I've used the Ultimate Guide To Google AdWords since the first edition. Transforming a client’s unprofitable AdWords account into a cash cow — churning out $30-$35k profits every month. Just scratching the surface of the book’s contents.

This is the best book on AdWords, period. Plus, it’s a dang good book on Internet Marketing. Not only can you use it to tap Google’s huge traffic stream, you'll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do — don't just buy and use it yourself, buy copies for your friends!
- Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant

I'm often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons—I've been subscribing to Perry Marshall's newsletters since 2003; I've read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics.

The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get the book!
-Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc.

I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I've already seen a huge increase in click-through rates for the different customers and campaigns I run. I get far better results for less money.

I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I'd like to keep what's in here a secret.
-Henrik Hedberg, AdWords User

Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I'm using to lead searchers into my funnel. Over the past few weeks, I've managed to get one of my ads up to just over 7% CTR from a previous 1-2%!
-Bill Perry, AdWords User

I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money.

Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away.

Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50.

The rest is history. Seriously, if you don't know the stuff in this book don't even think of AdWords. This is THE guide.
-Jean Paul Essiam, AdWords User

From the Author
Every second of every day, 70,000 people search for something on Google.

What that means is that even though social media is a growing force to be reckoned with and there are all kinds of ways to get traffic to your website, Google AdWords is, by far, the number one source of paid advertising on the internet. And if you don't show up on Google when people search for what you're selling, you may as well not exist at all.

If you're not there. You need to be.

Google AdWords can be an incredible source of 365, 24/7, year-after-year traffic...if you know what you're doing.

But there's a problem. The problem is that the very best advertisers on Google are sharp. They really know what they're doing. The competition is tough. In some industries, it's downright bloody.

You need to chisel your way in.

And that is THE theme of the 4th edition of the Ultimate Guide to Google AdWords.

Chiseling Your Way In

How do you do it? A lot of different ways...

��� Chisel Your Way In With YouTube. Plain-vanilla AdWords is thick with competition. YouTube is the world's 2nd largest search engine and is far less competitive than Google Search and Google Display Network. You can buy clicks for far less money and there's a lot of clicks - and a lot of quality traffic - to be had. Chapter 19.

��� Chisel Your Way In With Advanced Display Network Strategies. Bypass costly mistakes and test ideas in the marketplace ... for a fraction of what big fat-cat corporations spend on their market research. Chapters 17-18.

Chisel Your Way In By Crafting a Superior USP and Offer. Awesome AdWords strategy + Flaccid USP = Bankruptcy. Chapter 14 is all about how to make not just your ads and your offers but your entire business stand out from your competitors ... and how to translate that into better Google ad copy that gets clicks. I cannot emphasize how important this is.

Chisel Your Way In With Bionic Google Ads. I've devised a clever method that beats any control ad, any time anywhere. This special chapter gives you the two best blades out of sixteen. If your competitors don't know this technique, they won't know what hit 'em. Chapter 10.

Chisel Your Way In By Fighting Battles You Can Win, in online marketing and advertising. Some markets will drain all your resources and aren't even worth fighting; some you can never win at all. Chapters 7 and 8 are all about the BIG picture. Find your sweet spot and dominate. This material is cutting edge - and it will stay with you the rest of your life.

Our five Chisel Your Way In internet marketing strategies...some that NO ONE ELSE IS TEACHING...are how you get a toe-hold in a fierce, unforgiving market.

From the Back Cover
Double Your Web Traffic -- Overnight!
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive, streamlined campaign proven to increase your visibility on not one, but three ad networks; consistently capture clicks; and increase sales.
Discover how to:
•Master Enhanced Campaigns, Product Listing Ads, and AdWords Express
•Implement flexible bid strategies that keep you on budget
•Triple your traffic with Google’s Display Network
•Profit using local advertising
•Corner the second largest search engine with YouTube ads
•Avoid costly mistakes made by all Google advertisers
•Chisel Your Way into tough markets
•Write killer advertising and website copy that gets clicks
•Determine what is and isn't working with Google's conversion tracking

Most helpful customer reviews

18 of 18 people found the following review helpful.
Real World Examples and Easy to Implement
By Amazon Customer
Let me start by saying I am not a fan of hyperbole, or even over the top reviews, because, let's face it, nothing is absolutely 5-star perfect. However, I am giving Perry Marshall's book an overwhelming 5-star review because it changed my life. Sound like hyperbole? I know. But here's the thing: my husband's family-owned business was in serious, serious trouble, and the person doing the AdWords had convinced us that the only way to compete was to spend more money, even though we were already spending over 6 figures a year. Our CPCs were going up and our CTR and page views were going down--fast. The reason this book is different--and, in fact, life changing--is because Perry understands that it is about more than just AdWords. It's about your product or service and your customer. Using examples and stories, this book helped me understand how to identify our USP, write great ads, and drill down our targeted keywords to the nth degree, lowering our CPC and increasing our CTR. In two weeks after implementing what I learned in this book, I increased our overall clicks per day by 30% and brought down our daily spend by 20%.
It changed by life because I didn't do any of this for a job or a client. I did it for the family-owned business that keeps the roof over my head and the food on the table. Watching the relief in my husband's face as the phones began to ring over and over again, has been priceless.

22 of 23 people found the following review helpful.
Skip the first half of each chapter and you've got yourself a comprehensive guide to AdWords
By Stephane Lavergne
I was expecting lots of hype with very little information in this kind of book, but actually the book is very well-structured and doesn't put TOO much emphasis on the author's and his friends' services.

On the minus side, you can pretty much skip the first half of every... single... chapter: first the author goes on to "sell" you for several pages about how exciting and miraculous the contents of the chapter will be, then "but wait!" he tells you a couple of stories about clients who had this or that happen to them for another few pages, before finally getting to the point. Reminds me of those sleezy e-book sales pages. You can definitely tell that the author is a much better salesman than he is a writer. (I've PAID for the book, stop selling it to me! I think this 40% of every chapter was written for people who flip through pages at the bookstore before purchasing, and intended to be skipped by actual readers.)

HOWEVER, that remaining 50% is a gold mine of up to date information covering everything I can possibly imagine about AdWords, so I'm satisfied. I just wish the author wasn't so afraid of losing book sales as to dilute the contents so much. (Yes, 40% + 50% is still missing 10%: that's taken by the ending of each chapter, which recaps in list form. Some people may like that so I'm not counting it as a waste of paper like the intros.)

9 of 9 people found the following review helpful.
An Honest Guide to Google AdWords by a Real Expert
By Jason L. Mcdonald
What I ** LOVE ** about this book is its honesty. For example, Perry tells you POINT BLANK never EVER have a Google rep "optimize your account," and he explains that - unfortunately - many of the Google AdWords reps are not very good. Most of the other books on Google AdWords are apologetics - they don't really "tell it like it is" but rather tell you "like Google would have you believe." This book is full of excellent tips and tricks, even for seasoned veterans, plus great resources, plus a wonderful "objective" attitude. I can see why Perry says he's #1 in AdWords, and he's right.

See all 86 customer reviews...

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Interdisciplinary artist and writer Coco Fusco is one of North America's leading interpreters of intercultural theory and practice. This volume gathers together her finest writings since 1995 and includes critical essays by Jean Fisher and Caroline Vercoe that interpret her work.
Engaging and provocative, these essays, interviews, performance scripts and fotonovelas take readers on a tour of our current multicultural landscape. Fusco explores such issues as sex tourism in Cuba as a barometer of the island's entry into the global economy, Frantz Fanon's theorization of metropolitan blackness, and artistic and net activist responses to the effects of free trade on the Mexican populace. She interviews such postcolonial personnae as Isaac Julien, Hilton Als and Tracey Moffatt. Approaching the dynamics of cultural fusion from many angles, Fusco's satires, commentaries, and sociological inquiries collapse boundaries, and form a sustained meditation on how the forces of globalization impact upon the making of art.

• Sales Rank: #1284937 in Books
• Color: Brown
• Published on: 2001-12-09
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x 6.75" w x .50" l, 1.23 pounds
• Binding: Paperback
• 284 pages

From Publishers Weekly
Taking on "Captain Shit and Other Allegories of Black Stardom," Performance artist and cultural theorist Coco Fusco (English Is Broken Here) presents The Bodies That Were Not Ours and Other Writings, a series of meditations on and interviews with artists like Chris Offili (the captain himself) and Tracey Moffatt; dialogues on "Stuff" including wry instructions on how to rhumba ("Fant�stico, OK let's add the shoulders!"); essays about her own performances; and ruminations on sex workers in Cuba and Mexican art in the age of free trade. Uniting this various collection is Fusco's provocative, sharp-tongued commentary on the relationship between art and the daily, bodily experiences of formerly colonized peoples.

Copyright 2001 Cahners Business Information, Inc.

Review
"Fusco is a fine journalist, patient, obsessive and skeptical. There is a probing relentlessness throughout the essay that is a recognisable signature, a distinctive tenacity that exemplifies the seriousness and singularity of Coco Fusco's ongoing project.."
-Kodwo Eshun, NKA, Fall/Winter 2003
"Fusco, a consummate insider, positions herself as an outsider, someone alive to the endless war of position that is the contemporary art market. It is a stance exemplified in her prose style which is at one and the same time fank and combative, gossipy and malicious, historically minded and earnestly, even righteously pessimistic.."
-Kodwo Eshun, NKA, Fall/Winter 2003
"It is rare that one finds such a global thinker such as Coco Fusco whose vision manages to encompass issues within contemporary art such as racial identity, performance, the black body and public space witha conscience of history and power...Fusco delivers within her texts a heavy research base and an intense undestanding of her homelands political crisis... Fusco's writings are meaty and rich...I found Fusco's writings and her work exciting and inspiring and in many ways a sentinel in regards to our own very passive conceptual civillity. The Bodies That Were Not Ours is itself a discourse within the language of contemporary art and a valuable collection of texts. -Christian Thompson, Fineartforum.org."
"Provacative and elegant... Writing about ethnic and artistic identity with acute insight and obvious passion for her various mediums, Fusco nevertheless makes clear that the fusion of art and global politics hasn't come nearly as far as many cultural commentators would like to think."
-Andi Zeisler, "Bitch: Feminist Response to Pop Culture, , Spring 2002
"Diverse bodies circulate in Coco Fusco's the bodies that were not ours. One of the most haunting bodies in this compelling collection of artists' writings is the figure of the corpse...makes for very interesting reading...I found myself utterly persuaded by Fusco's cogent arguments about the political stakes involved. Maria Wlash, Art and News."

About the Author
Coco Fusco is the author of English is Broken Here: Notes on Cultural Fusion in the Americas (1995) and the editor of Corpus Delecti: Performance Art of the Americas (1999). She is an associate professor at the Tyler School of Art of Temple University.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amara Smith
This book is fantastic! thank you!

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• Sales Rank: #629651 in Books
• Published on: 1994-07-01
• Original language: English
• Number of items: 1
• Dimensions: .48" h x 8.62" w x 10.90" l, .96 pounds
• Binding: Paperback
• 192 pages

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I work in a special education resource class and had ...
By Mary-Lynne Ludloff
I work in a special education resource class and had to cut the worksheets down to half the questions so they didn't get frustrated.

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• Sales Rank: #1544725 in Books
• Published on: 2015-10-01
• Original language: English
• Number of items: 1
• Dimensions: 8.46" h x 1.18" w x 6.34" l, 1.46 pounds
• Binding: Hardcover

Most helpful customer reviews

0 of 0 people found the following review helpful.
This is a wonderful book. Loveable characters and an amazing world
By Amazon Customer
This is a wonderful book. Loveable characters and an amazing world. Read straight through it and then went straight back to the beginning for another read.

9 of 9 people found the following review helpful.
Imaginative Sci-Fi with an Action Packed Plot
By Book Gannet
The imagination in this book is phenomenal. The trains, the travel, the monk bugs, the angels, the Guardians, the absolute everything! This book is full of wonders in the same way I’d expect from a fantasy novel, except this is science fiction and also packed with tech, fast-paced action and a handful of characters whose adventures suck you in from the first page and leave you helpless to put it down, like some poor railhead stuck riding the K-Bahn’s forever after.

Zen is not much of a hero - or, rather, he's not very heroic. He’s a thief, he’s also selfish, self-absorbed and doesn’t really care about anyone except himself. He has a very hardworking older sister and a mother prone to outbreaks of paranoia that saw Zen running from place to place throughout his childhood. He doesn’t think much of his home life and he isn’t fond of his home world, a run down dump at the end of a branch line. The only thing he really likes are the K-trains, great locomotives that can travel vast distances across the galaxy using the K-Bahn gates that somehow pass out of time to skip from one planet to another, countless light years away.

He has no ambitions, no real future, no plans to do anything but keep on thieving for the rest of his life, until Raven finds him and gives him a special mission.

It’s hard not to like Zen, even though he’s not particularly honorable or good. But he is interesting as he tries to work out what Raven really wants, while making unexpected friends with Nova and exploring the unimaginably rich world of the Imperial Noon family. I loved seeing the galaxy through Zen’s eyes, because despite everything he’s not jaded or bored, instead he still recognizes wonder when he sees it and knows how to appreciate it. I completely understood his enthusiasm for the locos and the excitement of arriving on new worlds, especially the forgotten ones along the Dog Star Line.

I loved the trains, the sentient locos that are the only things capable of passing through the gates. They each have distinct personalities and stories of their own, especially the sinister Thought Fox. I also really liked the friends Zen encounters on the way, particularly Nova and Flex. Those two added a new dimension to Zen’s world and taught him the most about looking beyond himself, even if he will never be entirely heroic.

The plot moves swiftly, unfolding relevant information only when needed and steadily gathering pace. There were plenty of times when I didn’t have a clue where it was all going to end, and there are plenty of dark surprises amongst the imaginative wonders. The ending itself left me wanting so much more – not least a K-train of my own to explore the galaxy with.

If you’re looking for something overflowing with imagination, full of intriguing characters and a fast-paced, absorbing plot, then this book delivers all of that and more. Which is just what I’d expect from Philip Reeve. Clever and exciting, the only bad thing about it all is that it had to end. I really hope this isn’t the last I’ll see of this amazing galaxy.

(I received a free copy of this book in exchange for an honest review.)

0 of 0 people found the following review helpful.
Imaginative
By ck
Railheads, station angels, taggers, and sentient trains all vibrate with life in the plausible future universe that Philip Reeve has created in Railhead. There are touches of mathematics and science that add credibility, as Isaac Asimov did decades ago. And there is a charming, rakish energy that is reminiscent of Douglas Adams' work. But make no mistake, Reeve's imagination and the world he crafts are quite singular.

The story begins with young Zen Starling's version of normal. It is different than ours in the 21st century, but similar enough to be comprehensible. Reeve slowly accretes layers of detail, easing us into his world in a way that slowly stretches our comprehension and understanding. He also is adept at imbuing characters with distinct traits and personalities that make the events that are unfolding pretty credible because we've become invested in the fate of his characters and are actively involved in trying to predict just where Reeve is taking us.

I'm anti-spoiler, so this next will be a little vague. But I cannot write this without taking some time to discuss the genius that is Reeve's imagining of the trains. They are wonderful, awe-inspiring, and quite breathtaking -- the trains your heart and mind team up to imagine when you visit rolling stock reposing on sections of rail in the summer sun, with rust and patina burnished by time. Reeve’s brief paeans to trains make me wonder whether he rode the rails and whether railsong entered his youthful dreams.

Overall, plot, pacing, characters, and dialogue all were finely balanced. There was one section midway through the book that dragged a bit. Perhaps it was a purposeful diversion to make the next big plot point more impactful, and was just rather drawn out for my taste. Otherwise, this book was a pleasure, beginning to end, and leaving the world of those magnificent trains and re-entering 2016 was somewhat jolting.

4.5 stars, rounded up to 5 largely for language and the thought that went into the trains.

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[Z202.Ebook] PDF Ebook T'ai-Chi: The Supreme Ultimate Exercise for Health, Sport, and Self-Defense, by Cheng Man-ch'ing, Robert W. Smith

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Master the Chinese martial art of T'ai Chi with this accessible, illustrated guide.

T'ai-chi (Tai Chi) is an effortless and rhythmical art that stresses slow breathing, balanced and relaxed postures, and absolute calmness of mind. It requires no special equipment or place to practice, and takes no more than ten minutes a day.

This book, from renowned Tai Chi master, Cheng Man-Ch'ing, introduces T'ai-chi as a means to a healthier life, as a sport and as a method of self defense. It is a complete step-by-step manual for the beginner. With conscientious practice, readers will master the sequence of thirty-seven postures that will make up the T'ai-chi solo exercise. Students will learn how to progress from exercise to sport to self defense with maximum efficiency. The instructions are clear and easy to follow, and more than 275 photographs and 122 foot-weighting diagrams guarantee an understanding of the correct form.

A history of T'ai-chi, including thumbnail sketches of famous masters, and the first English translation of the basic T'ai-chi document, known as the T'ai-chi Ch'uan Classics, are also included.

• Sales Rank: #814826 in Books
• Brand: Cheng Man-Ch'ing
• Published on: 1967
• Original language: English
• Number of items: 1
• Dimensions: .66" h x 6.27" w x 9.30" l,
• Binding: Hardcover
• 122 pages

Features

• 1. Tai Chi instructions
• 2. Tai Chi Traditional
• 3. Teachers Cheng Man Ch ing and Robert W. Smith

Review
"Tai chi helps reduce stress and anxiety. And it also helps increase flexibility and balance. If you are looking for a way to reduce stress, consider tai chi. Originally developed for self-defense, tai chi has evolved into a graceful form of exercise that's now used for stress reduction and a variety of other health conditions. Often described as meditation in motion, tai chi promotes serenity through gentle, flowing movements." —Mayo Clinic

About the Author
The late Cheng Man-ch'ing was an international authority on T'ai Chi and wrote two earlier books on the topic.

Robert W. Smith is also the author of The Secrets of Shaolin Temple Boxing and A Complete Guide to Judo. He lives in Hendersonville, North Carolina.

Most helpful customer reviews

18 of 19 people found the following review helpful.
Great Book
By Xam
This book is really comprehensive. It has many pictures and descriptions of them to help you along with the forms. I'm taking a Tai Chi class at my college, and this book is the perfect companion. It is very well layed out and can be easily followed. Of course it is always necessary to have an actual master, but this book is probably the best on the market. Many Tai Chi books are confusing and poorly made, but this is one of the few that is not. Learning Tai Chi straight from a book is a little silly, at least look for classes or a video. But this is the perfect companion piece to perfecting your Tai Chi. If you want to buy the best, this is the one - no question about it.

16 of 20 people found the following review helpful.
Not very helpful
By David Wade Smith
As a student at Cheng-Man-ch'ing's school, starting the year before his death, I've never found this book particularly representative of Professor Cheng, though many people are fond of it. There are several other books that are much more helpful, including Professor's own "Master Cheng's New Method of Taichi Ch'uan Self-Cultivation" and "Cheng Tzu's Thirteen Treatises on T'ai Chi Ch'uan." In response to one other comment, I was never under the impression that he held anything back. Like any other good teacher, he was aware of what his students were prepared to absorb, and imparted information accordingly. Remember that he departed this world in 1975, a time when T'ai Chi was still relatively unknown in the West, and much of what he said and wrote went right over the heads of most of his students at that time. The thing that most of us tried to do was emulate his example of what could be attained through dedication, perseverance, and a joyful attitude.

10 of 11 people found the following review helpful.
An early, excellent text written specifically for Westerners
By A Customer
This text by famous grandmaster Cheng Man-ch'ing and his first Western student, the well-known martial arts authority, Robert W. Smith, was written specifically for Western readers. One of the very first books written in English about T'ai Chi (first published in the U.S. in 1967), it is the first to present Cheng's now famous Yang style short form. It is also provides an English translation (by R. W. Smith and T.T. Liang) of the extremely important T'ai Chi Classics which provide the written wisdom essential for understanding and progress.
The book includes pictures of Cheng doing the postures along with text describing them as well as a very helpful foldout chart showing the complete form. Other excellent chapters cover T'ai Chi history, T'ai Chi for a healthier life and the Principles of T'ai Chi. In the section, T'ai Chi for Self-Defense, Cheng is pictured (with T.T. Liang) in demonstrations of some of the postures such as "Turn Body and Sweep Lotus with Leg" in which he advises that the "...waist and thigh must be relaxed and sunk or the sweep will not be effective." In "Withdraw and Push," Cheng tells us that "The energy used must come from the leg, not the hands."
The section entitled "Yang Cheng-fu's Twelve Important Points" introduces Westerners to the insights of the Yang family, the originators of modern T'ai Chi and the ones to bring forth T'ai Chi to all of China and the world in general.
In "Questions and Answers," Smith asks Cheng a series of interesting questions. For example, "In doing the postures how does one know when he is relaxed?" (Relaxation, of course, is the first principle of T'ai Chi practice.) Also, he asks "How important is the Pushing-Hands Practice?" Cheng's answers to these and other insightful questions provide helpful guidance to a student at any level.
This early, excellent text would be an important addition to any T'ai Chi player's library.

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• Published on: 1600
• Binding: Paperback

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[R903.Ebook] Download PDF Intelligent Cities: Enabling Tools and Technology, by Pethuru Raj, Anupama C. Raman

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The emergence of highly promising and potent technologies has enabled the transition of ordinary objects into smart artifacts—providing wider connectivity of digitized entities that can facilitate the building of connected cities. This book provides readers with a solid foundation on the latest technologies and tools required to develop and enhance smart cities around the world.

The book begins by examining the rise of the cloud as the fundamental technology for establishing and sustaining smart cities and enterprises. Explaining the principal technologies and platform solutions for implementing intelligent cities, the book details the role of various technologies, standards, protocols, and tools in establishing flexible homes and the buildings of the future.

• Examines IT platforms and tools from various product vendors


• Considers service-oriented architecture and event-driven architecture for smart city applications


• Explains how to leverage big data analytics for smart city enhancement and improved decision making


• Includes case studies of intelligent cities, smart homes, buildings, transports, healthcare systems, and airports

The authors explore the convergence of cloud computing and enterprise architecture and present valuable information on next-generation cloud computing. They also cover the various architectural types, including enterprise-scale integration, security, management, and governance.

The book concludes by explaining the various security requirements of intelligent cities as well as the threats and vulnerabilities of the various components that form the basis of the intelligent city framework, including cloud, big data, Internet of Things, and mobile technologies.

• Sales Rank: #2359794 in eBooks
• Published on: 2015-06-15
• Released on: 2015-06-15
• Format: Kindle eBook

Review

In this book, the authors have presented a large number of right and relevant details on realizing and sustaining intelligent cities (the system of systems) across the world. ... this book will be informative and inspiring for readers, especially business executives, technical experts, solution architects, city planners and consultants, and government officials. The book has been designed and developed to be comprehensive and compact in explaining the nitty-gritty of promising smart city technologies, IT solutions, and use cases.
―Sandesh Bhat, Vice President, India Software Labs, IBM

About the Author

Pethuru Raj PhD has been working as a cloud infrastructure architect in the IBM Global Cloud Center of Excellence, IBM India Bangalore. Previously he worked as TOGAF-certified enterprise architecture�consultant in Wipro Consulting Services Division, Bangalore. He also had a fruitful stint as a lead architect in the corporate research division of Robert Bosch, India. He has gained thirteen years of IT industry experience.

Dr. Raj finished the CSIR-sponsored PhD degree in Anna University, Chennai, and continued the UGC-sponsored postdoctoral research in the department of Computer Science and Automation, Indian Institute of Science, Bangalore until 1999. Thereafter, he was granted a couple of international research fellowships (JSPS and JST) to work as a research scientist for three years in two leading Japanese universities. His technical competencies lie in service oriented architecture, cloud computing, enterprise architecture, context-aware computing and machine-to-machine integration, Big Data Analytics, Smart Cities, and business integration methods.

He has contributed book chapters for a number of high-quality technology books edited by internationally acclaimed professors and professionals. The CRC Press, USA, released his first book titled Cloud Enterprise Architecture in 2012. He has edited a book on the title Cloud Infrastructures for Big Data Analytics. He maintains an Information Technology (IT) portal at www.peterindia.net

Anupama Raman is currently working as Content Lead for Smart Cities Brand of IBM and she is a part of Software group, Industry Solutions of IBM India. Prior to this, she was working with EMC Data Storage. She is a certified Storage Area Networking expert and is also a certified Data Center Architect. She is also certified in Cloud infrastructure and Services Management. Apart from these technical certifications, in the field of writing. She is a certified Information mapping professional and in the field of project management, she is a certified Scrum master. She holds an M.Tech degree in Computer Science and Engineering and is currently pursuing an MBA in IT Management. She has presented and published over twenty research papers in various national and international conferences and she has also written numerous book chapters with various national and international publishers.

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