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Google AdWords processes nearly 6 billion searches every day--making it a powerful Pay Per Click advertising medium your business can't afford to ignore.
Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn't.
This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics.
You'll discover how to:
- Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics
- Implement online advertising bid strategies that keep you on budget
- Triple your traffic with Google AdWords Display Network
- Profit using local PPC advertising
- Corner the second largest search engine with YouTube ads
- Avoid costly mistakes made by most people in Pay Per Click advertising
- Chisel your way into tough markets
- Write killer internet advertising - and website copy that gets clicks
- Determine what is and isn't working with Google's AdWords
- Get Online Lead Generation that runs 24/7365
- Know the principles that are essential to get Google AdWords Certification
- Sales Rank: #21726 in Books
- Published on: 2014-10-01
- Original language: English
- Number of items: 1
- Dimensions: 9.92" h x .83" w x 7.80" l, 1.72 pounds
- Binding: Paperback
- 314 pages
Review
Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc.
Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords – optimizing response for his clients, and teaching others how to do it for themselves.
-Dan S. Kennedy, Author, No B.S. Direct Marketing
I've used the Ultimate Guide To Google AdWords since the first edition. Transforming a client’s unprofitable AdWords account into a cash cow — churning out $30-$35k profits every month. Just scratching the surface of the book’s contents.
This is the best book on AdWords, period. Plus, it’s a dang good book on Internet Marketing. Not only can you use it to tap Google’s huge traffic stream, you'll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do — don't just buy and use it yourself, buy copies for your friends!
- Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant
I'm often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons—I've been subscribing to Perry Marshall's newsletters since 2003; I've read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics.
The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get the book!
-Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc.
I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I've already seen a huge increase in click-through rates for the different customers and campaigns I run. I get far better results for less money.
I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I'd like to keep what's in here a secret.
-Henrik Hedberg, AdWords User
Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I'm using to lead searchers into my funnel. Over the past few weeks, I've managed to get one of my ads up to just over 7% CTR from a previous 1-2%!
-Bill Perry, AdWords User
I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money.
Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away.
Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50.
The rest is history. Seriously, if you don't know the stuff in this book don't even think of AdWords. This is THE guide.
-Jean Paul Essiam, AdWords User
From the Author
Every second of every day, 70,000 people search for something on Google.
What that means is that even though social media is a growing force to be reckoned with and there are all kinds of ways to get traffic to your website, Google AdWords is, by far, the number one source of paid advertising on the internet. And if you don't show up on Google when people search for what you're selling, you may as well not exist at all.
If you're not there. You need to be.
Google AdWords can be an incredible source of 365, 24/7, year-after-year traffic...if you know what you're doing.
But there's a problem. The problem is that the very best advertisers on Google are sharp. They really know what they're doing. The competition is tough. In some industries, it's downright bloody.
You need to chisel your way in.
And that is THE theme of the 4th edition of the Ultimate Guide to Google AdWords.
Chiseling Your Way In
How do you do it? A lot of different ways...
��� Chisel Your Way In With YouTube. Plain-vanilla AdWords is thick with competition. YouTube is the world's 2nd largest search engine and is far less competitive than Google Search and Google Display Network. You can buy clicks for far less money and there's a lot of clicks - and a lot of quality traffic - to be had. Chapter 19.
��� Chisel Your Way In With Advanced Display Network Strategies. Bypass costly mistakes and test ideas in the marketplace ... for a fraction of what big fat-cat corporations spend on their market research. Chapters 17-18.
Chisel Your Way In By Crafting a Superior USP and Offer. Awesome AdWords strategy + Flaccid USP = Bankruptcy. Chapter 14 is all about how to make not just your ads and your offers but your entire business stand out from your competitors ... and how to translate that into better Google ad copy that gets clicks. I cannot emphasize how important this is.
Chisel Your Way In With Bionic Google Ads. I've devised a clever method that beats any control ad, any time anywhere. This special chapter gives you the two best blades out of sixteen. If your competitors don't know this technique, they won't know what hit 'em. Chapter 10.
Chisel Your Way In By Fighting Battles You Can Win, in online marketing and advertising. Some markets will drain all your resources and aren't even worth fighting; some you can never win at all. Chapters 7 and 8 are all about the BIG picture. Find your sweet spot and dominate. This material is cutting edge - and it will stay with you the rest of your life.
Our five Chisel Your Way In internet marketing strategies...some that NO ONE ELSE IS TEACHING...are how you get a toe-hold in a fierce, unforgiving market.
From the Back Cover
Double Your Web Traffic -- Overnight!
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive, streamlined campaign proven to increase your visibility on not one, but three ad networks; consistently capture clicks; and increase sales.
Discover how to:
•Master Enhanced Campaigns, Product Listing Ads, and AdWords Express
•Implement flexible bid strategies that keep you on budget
•Triple your traffic with Google’s Display Network
•Profit using local advertising
•Corner the second largest search engine with YouTube ads
•Avoid costly mistakes made by all Google advertisers
•Chisel Your Way into tough markets
•Write killer advertising and website copy that gets clicks
•Determine what is and isn't working with Google's conversion tracking
Most helpful customer reviews
18 of 18 people found the following review helpful.
Real World Examples and Easy to Implement
By Amazon Customer
Let me start by saying I am not a fan of hyperbole, or even over the top reviews, because, let's face it, nothing is absolutely 5-star perfect. However, I am giving Perry Marshall's book an overwhelming 5-star review because it changed my life. Sound like hyperbole? I know. But here's the thing: my husband's family-owned business was in serious, serious trouble, and the person doing the AdWords had convinced us that the only way to compete was to spend more money, even though we were already spending over 6 figures a year. Our CPCs were going up and our CTR and page views were going down--fast. The reason this book is different--and, in fact, life changing--is because Perry understands that it is about more than just AdWords. It's about your product or service and your customer. Using examples and stories, this book helped me understand how to identify our USP, write great ads, and drill down our targeted keywords to the nth degree, lowering our CPC and increasing our CTR. In two weeks after implementing what I learned in this book, I increased our overall clicks per day by 30% and brought down our daily spend by 20%.
It changed by life because I didn't do any of this for a job or a client. I did it for the family-owned business that keeps the roof over my head and the food on the table. Watching the relief in my husband's face as the phones began to ring over and over again, has been priceless.
22 of 23 people found the following review helpful.
Skip the first half of each chapter and you've got yourself a comprehensive guide to AdWords
By Stephane Lavergne
I was expecting lots of hype with very little information in this kind of book, but actually the book is very well-structured and doesn't put TOO much emphasis on the author's and his friends' services.
On the minus side, you can pretty much skip the first half of every... single... chapter: first the author goes on to "sell" you for several pages about how exciting and miraculous the contents of the chapter will be, then "but wait!" he tells you a couple of stories about clients who had this or that happen to them for another few pages, before finally getting to the point. Reminds me of those sleezy e-book sales pages. You can definitely tell that the author is a much better salesman than he is a writer. (I've PAID for the book, stop selling it to me! I think this 40% of every chapter was written for people who flip through pages at the bookstore before purchasing, and intended to be skipped by actual readers.)
HOWEVER, that remaining 50% is a gold mine of up to date information covering everything I can possibly imagine about AdWords, so I'm satisfied. I just wish the author wasn't so afraid of losing book sales as to dilute the contents so much. (Yes, 40% + 50% is still missing 10%: that's taken by the ending of each chapter, which recaps in list form. Some people may like that so I'm not counting it as a waste of paper like the intros.)
9 of 9 people found the following review helpful.
An Honest Guide to Google AdWords by a Real Expert
By Jason L. Mcdonald
What I ** LOVE ** about this book is its honesty. For example, Perry tells you POINT BLANK never EVER have a Google rep "optimize your account," and he explains that - unfortunately - many of the Google AdWords reps are not very good. Most of the other books on Google AdWords are apologetics - they don't really "tell it like it is" but rather tell you "like Google would have you believe." This book is full of excellent tips and tricks, even for seasoned veterans, plus great resources, plus a wonderful "objective" attitude. I can see why Perry says he's #1 in AdWords, and he's right.
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